Your stand at HORECA 2027

Stand design and build by Apstage, from first sketch to dismantling.

Rendering of a curved white and timber bar counter among plants

  • Dates

    12-15 February 2027

  • Venue

    Metropolitan Expo

  • Order deadline

    15 January 2027

Why exhibitors choose Apstage at HORECA

    HORECA 2026 welcomed 74,750 professionals over four days, according to the organiser. Your stand has four days to speak to them.

    Since 1997 we have designed and built stands for food service, hospitality and equipment companies.

    What we offer

    • One partner, start to finish. Design, construction, printing and lighting in our own workshop.

    • Designed around your identity. Space for demonstrations, tastings and meetings.

    • Visibility and business contacts. Every stand is planned around visibility, visitor flow and interaction.

    • We know Metropolitan Expo. We build there every season, large stands and several exhibitors in the same build-up.

    • Consistency. On the schedule and budget we agree.

    Projects for Shell, Technava, Lavazza, Hertz, Volvo, BMW and Cisco.

Vintage van converted into a serving counter, with a dessert display fridge

What we deliver

Everything your HORECA stand needs, from one team.

Apstage designs, builds and installs your stand, with printing and lighting from our own workshop. Every decision starts from three points: how you read from the aisle, how visitors move, where the conversation happens.

Visibility. Visitor flow. Interaction.

  • Design

    A stand designed around what you sell.

    • Designed around your identity, with 3D visuals before anything is built.

    • Space for demonstrations, tastings and meetings.

    • Exact colour matching, with graphics from the same team.

    • Modular or custom builds, and pavilions.

    Stand with illuminated white arches over a meeting area

  • Construction

    Built in our workshop, installed by our own team.

    • CNC and laser cutting, illuminated logo elements.

    • Structure, flooring and suspended elements.

    • AV and lighting design.

    • Electrical installation, build-up and dismantling.

    • Storage and reuse of elements for your next show.

    Coffee stand with a suspended circular sign over a striped column

  • Project management

    One project lead, from first meeting to dismantling.

    • Coordination of construction, AV and equipment.

    • Liaison with the organiser on technical approvals.

    • Hospitality areas and furniture in your identity.

    • Support across several shows in the year.

    Craft beer stand with a bottle-shaped display shelf and two bars

Our work

We design stands that work for the exhibitor.

Food stand with a blue ceiling, a timber counter and white tables for meetings
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Stands

Apstage has designed and built exhibition stands, event sets and interiors since 1997. Large stands over 200 m² and several exhibitors' stands at the same show, with one team from design to dismantling.

Corner olive oil stand with product shelves around a central column

Since

1997

See our work

Projects at HORECA for Lavazza, Unox, Transaction, Paper Q and the National Bank of Greece.

HORECA 2027 opens on 12 February. Your stand design starts today.

Send us your square metres.

We will send you a first proposal for your stand layout. If you do not have your exact position yet, tell us what you exhibit and we will start from there. We reply within two working days. The proposal follows once we have spoken.

For more details:

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